A coffee’s story begins at origin. And so that’s where we start. Our direct-sourcing program “Farm to Cup” is modeled to incorporate our three pillars of sustainability: social, economic, and environmental.
In order to ensure the highest quality cup, and build truly sustainable sourcing, our Director of Coffee Eton Tsuno travels to Central America, South America, and Africa eight months out of the year. There, Tsuno makes partners and friends throughout the supply chain in order to control quality at every step of coffee travel, set payment in a transparent way, reach out to communities around the world, and ensure a high standard of farming practices.
“The Three Pillars of Sustainability: social, economic, and environmental.”
This is not easy as there are many steps to bring coffee “Farm to Cup.” Working from consumer to producer, our customers, Baristas, packing, roasting, importer, exporter, green packing, dry mills, resting location and packing, wet mills, transportation to wet mills, and lastly the grower are only the main steps in coffee preparation. It sounds exhausting, but in return we receive the world’s finest coffees year after year, all the while knowing we paid our farmers – our friends – very well for their efforts.
To get to know some of our coffee farmers and friends, visit our “Meet the Farmers” page.